SNUSSI — Brand Identity Guidelines

Brand Identity Guidelines

Multi-Channel Nicotine & Lifestyle Platform

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Part 01

Brand Foundation

Philosophy, mission, and values for a multi-channel nicotine and lifestyle platform.

SNUSSI is a multi-channel nicotine and lifestyle platform offering nicotine pouches, caffeine pouches, and combined energy formats. Built on Scandinavian design principles, the brand distributes premium sub-brands through retail, digital, and corporate channels — always with compliance and responsible use at the center of every communication.

Brand Philosophy

Four pillars guide every design and communication decision.

Innovation

Modern multi-channel experiences across retail, digital, and lifestyle touchpoints.

Responsibility

Transparent messaging, regulatory compliance, and adults-only positioning.

Premium

Every interaction — from flagship stores to pouch packaging — feels refined and trustworthy.

Balance

The U-mark unites nature (green leaf) and energy (orange base) in one visual language.

Mission • Vision • Values

Mission

Deliver innovative nicotine and caffeine pouch solutions through world-class branding and responsible multi-channel distribution.

Vision

Become the most recognizable Scandinavian-inspired nicotine and lifestyle platform globally.

Core Values

Trust, Quality, Innovation, Lifestyle, Compliance, Simplicity.

Part 02

Logo System

Primary lockup, app icon, construction, and usage rules.

The primary lockup pairs the 3D U-mark with the SNUSSI wordmark and platform tagline. Use on dark backgrounds and hero applications.

Symbol Meaning

Green leaf — Nature, freshness, and trust
Orange base — Energy, warmth, and action
U-form — The brand initial; growth and containment
3D finish — Premium, modern Scandinavian aesthetic

Construction Grid

The U-mark is built on a proportional grid. The leaf apex aligns to the vertical centerline; the orange base width equals the leaf span.

Clear Space

Maintain minimum clear space equal to the height of the orange base element on every side of the logo mark.

Minimum Sizes

Print

Minimum width: 25 mm for the full lockup; 15 mm for icon-only.

Digital

Minimum width: 96 px for lockup; 32 px for favicon/app icon.

Usage Rules

Correct

Use approved lockup and icon files
Keep 3D proportions intact
Maintain clear space
Use on approved background colors

Incorrect

Stretch or flatten the U-mark
Separate leaf from orange base
Rotate or add drop shadows
Change approved brand colors

Part 03

Color, Typography & Visual Language

Official palette, typography, and photography direction.

Brand Color System

Official color specification sheet — use these exact values across all print and digital applications.

Primary Green#2E5D34Nature • Trust

Secondary Teal#0E4D44Premium • Stability

Energy Orange#E67E22Action • Innovation

Neutral Beige#B69A65Warmth • Balance

Color Usage Matrix

Element	Primary	Secondary
Logo	Green	Orange
Buttons / CTAs	Orange	Green
Navigation / Headers	Teal	Green
Packaging	Charcoal	Orange
Retail Store	Green	Beige

Typography

Montserrat

Headlines, navigation, and display type — as used in the SNUSSI wordmark and website.

Gotham

Body copy, compliance text, and long-form content across print and digital.

Brand Pattern

Repeating dot-grid pattern using Energy Orange on a green-to-teal gradient — derived from the logo color fields.

Iconography

⬢ ⬡ ◎ ✦ ⌁ ☘

Rounded minimal outline icons for navigation, contact, and product categories.

Photography Direction

Lifestyle

Authentic daily moments — coffee culture, outdoor settings, natural lighting. Pair products with real lifestyle contexts, not isolated studio shots.

Product

Round tins on textured surfaces with loose pouches visible. High contrast, minimal backgrounds, and the "Pure. Boost. Enjoy." campaign tone.

Illustration Style

When photography is not suitable, use flat illustrations with rounded geometry, the official green-orange palette, and generous whitespace. Avoid cartoonish or juvenile styles — maintain adult, premium positioning.

Part 04

Corporate Stationery

Business cards, letterhead, envelopes, and corporate documents.

Business Cards

Front: black matte with full lockup and "Multi-Channel Nicotine & Lifestyle Platform" tagline. Back: Michael Andersson, Marketing Director — m.andersson@snussi.com, Gnista Vapenvägen 12, 754 21 Uppsala, Sweden.

Letterhead & Envelope

Official letterhead with compliance footer: nicotine warning, adults 18+ only, and contact details.

White and black envelope variants — logo on flap, contact block on white; decorative color bands on black.

Employee ID & Accessories

SNUSSI employee ID card with teal-green gradient, photo placeholder, and Michael Andersson details — Employee ID card — teal-to-green gradient with logo, photo, name, and department.

SNUSSI branded corporate pen with green-orange gradient and premium notebook with green spine — Corporate pen (green-to-orange barrel) and branded notebook for meetings and events.

Email Signature & Invoice

Michael Andersson
Marketing Director

SNUSSI — Multi-Channel Nicotine & Lifestyle Platform
+46 123 456 789
m.andersson@snussi.com
www.snussi.com
Gnista Vapenvägen 12, 754 21 Uppsala, Sweden

SNUSSI invoice template with green header, line items table, and corporate branding — Invoice template — SNUSSI header, green accents, structured line-item table.

Part 05

Packaging & Product Identity

Nicotine pouches, caffeine pouches, packaging tiers, and retail display.

Product Lines

SNUSSI offers three primary consumer categories, each with distinct packaging and shelf positioning.

Nicotine Pouches

Core smokeless alternative — multiple strengths and flavors. Primary revenue category.

Caffeine Pouches

Energy without liquid — coffee-inspired formats for active lifestyles.

Nicotine + Energy

Combined format for users seeking both nicotine satisfaction and an energy boost.

Sub-Brands

Swedish Smokeless (White Fox, Oden's, Siberia) and Luna Corporate (77, Bjorn, Cafero) distributed under the SNUSSI platform.

Packaging Collection

Four SNUSSI product tins — Core charcoal-green, Premium teal, Energy orange, Limited black-beige — Internal packaging tiers: Core (daily use), Premium (luxury), Energy (active lifestyle), Limited (collector editions).

Packaging Hierarchy

Tier	Primary Color	Target Audience
Core	Charcoal + Green	Daily nicotine pouch users
Premium	Teal + Metallic	Luxury and gift market
Energy	Orange	Caffeine and active lifestyle
Limited	Black + Beige	Collectors and seasonal releases

Shipping & Retail Boxes

Shipping carton (brown kraft), retail display box (window front), and premium gift box (black with orange ribbon).

Flavor Coding

Mint

Green accent band

Coffee

Brown accent — caffeine line

Citrus

Orange accent band

Berry

Purple accent band

Packaging Specifications

Area	Requirement
Logo Zone	Centered on lid with clear space
Category Label	Nicotine / Caffeine / Energy band on bottom
Compliance	Mandatory nicotine warning panel — adults 18+/21+
Barcode	Rear panel, bottom-right
Batch Info	Bottom surface, minimum 6pt type

Part 06

Digital Experience & UI System

Website, mobile app, dashboard, and interface guidelines.

Website Design System

SNUSSI website homepage — Enhance Your Lifestyle hero, nicotine and caffeine pouch categories, sub-brands Swedish Smokeless and Luna Corporate, compliance section — Recommended homepage layout: "Enhance Your Lifestyle" hero, three product categories (Nicotine, Caffeine, Nicotine+Energy), About section, sub-brand portfolios, and Responsible Use compliance footer.

Mobile Application

Home Screen

Category-first navigation for Nicotine Pouches and Caffeine Pouches. Green header, orange primary actions.

Products

Grid browsing with filter tabs, product cards showing tin imagery, and compliance badges on every listing.

Enterprise Dashboard

SNUSSI admin dashboard with dark sidebar, analytics widgets, and order management interface — Admin dashboard — dark sidebar navigation, KPI widgets, product/order management for multi-channel operations.

Digital UI Guidelines

Buttons

Primary CTAs use Energy Orange gradients ("Discover More", "Buy Now").

Navigation

Dark teal/green header bar with white Montserrat type.

Cards

Light grey product cards with rounded corners and subtle shadows.

Compliance

Dedicated compliance section on every page — nicotine warning, adults 18+ only.

Part 07

Retail & Brand Experience

Flagship store, corporate assets, and outdoor branding.

Flagship Store

Retail Shelving

Backlit shelving with color-coded sub-brand zones. Swedish Smokeless and Luna Corporate collections organized by brand, not mixed.

Consultation Counter

Central black-and-white counter with dual POS screens, bar stools for product consultation, and green LED accent lighting.

Corporate Assets

Employee Uniform

Forest green polo with embroidered U-mark logo for retail staff.

Shopping Bag

Matte black bag with white logo and orange accent stripe.

Delivery Vehicle

White fleet van with large SNUSSI logo and green-orange diagonal stripe.

Outdoor Branding

Billboard

"Pure. Boost. Enjoy." campaign on green-to-orange gradient — primary outdoor format.

Exhibition Booth

Trade-show environment with product demonstrations, sub-brand displays, and consultation area.

Part 08

Marketing & Social Media

Campaign templates, advertising, and presentation system.

Social Media Templates

Three core social templates for feed, story, and campaign use.

Brand Identity"Pure. Boost. Enjoy." — product hero with nicotine and caffeine tins on green-orange gradient.

Lifestyle"Energy & Balance for Your Lifestyle" — authentic daily use with coffee and pouches outdoors.

Responsibility"Choose Responsibly" — sub-brand variety with adults 21+ disclaimer.

Advertising Materials

Magazine Advertisement

Editorial-style full-page ad with lifestyle photography and "Enhance Your Lifestyle" headline.

Roll-Up Banner

Retractable event banner with logo, platform tagline, and campaign messaging.

Presentation System

SNUSSI presentation deck — title slide, content slide with charts, and thank you closing slide — Three-slide template: green gradient title, white content with data, orange-accent closing slide.

Marketing Guidelines

Photography

Authentic lifestyle with coffee culture, outdoor settings, and premium product placement.

Messaging

"Pure. Boost. Enjoy." / "Energy & Balance" / "Choose Responsibly" — confident, compliant, adult-oriented.

Call To Action

Energy Orange for all primary actions across digital and print.

Compliance

Every campaign must include nicotine warning and age restriction (18+/21+).

Part 09

Brand Governance & Guidelines

Voice, accessibility, compliance, and production standards.

Brand Voice

Tone of Voice

Confident, modern, responsible, premium, educational, and concise. Never juvenile or aggressive.

Messaging Pillars

Innovation — multi-channel platform
Quality — premium pouch products
Trust — transparent compliance
Responsibility — adults only, nicotine warnings

Writing Guidelines

Do

Include nicotine warnings on all product comms
Use "Multi-Channel Nicotine & Lifestyle Platform"
Support claims with facts
State age restrictions clearly

Don't

Target minors or use youth-oriented imagery
Make unsubstantiated health claims
Omit compliance disclaimers
Use inconsistent brand capitalization

Accessibility Standards

Requirement	Standard
Contrast	WCAG AA minimum — especially orange on white
Font Size	16px body minimum; compliance text never below 10pt print
Alt Text	Required for all product and lifestyle images
Keyboard Navigation	Fully supported on website and dashboard

Production Standards

Asset Type	Format
Logo	SVG, AI, EPS, PDF, PNG
Photos	JPG, WebP — lifestyle and product
Print	PDF CMYK 300 DPI with bleed
Digital	PNG, SVG, WebP

File Naming Convention

Use consistent names: snussi-logo-primary.svg, snussi-social-pure-boost-enjoy.png, snussi-brandbook-v1.0.pdf.

Implementation Checklist

Approved logo files (lockup + icon)
Brand colors verified against palette sheet
Typography installed (Montserrat + Gotham)
Compliance disclaimers on all product materials
Accessibility reviewed (WCAG AA)
Print proof approved with nicotine warnings
Digital assets exported for web and social

Part 10

Finalization

Master asset index, motion principles, and approval.

Brand Asset Index

Logo Files

Primary lockup, app icon, palette sheet — SVG, AI, EPS, PDF, PNG

Typography

Montserrat (display), Gotham (body)

Colors

Green, Teal, Orange, Beige, Charcoal, White

Templates

Stationery, packaging, website, store, social, presentations

Motion Principles

Use subtle transitions (200–400 ms), ease-in-out timing, smooth fades, and gentle elevation. Motion should reinforce hierarchy — never distract from compliance messaging or product information.

Responsive & Print

Responsive

Design for desktop, tablet, and mobile. Website layout adapts from full homepage to stacked mobile categories.

Print

Export PDF (CMYK, 300 DPI, bleed). Vector logos on all stationery. Compliance text minimum 8pt.

Version History

Version	Description
1.0	Initial complete brand identity manual with real asset integration.
2.0	Future expanded interactive master edition.