01 — Brand Story
Two forces. One precision system.
SNUS SWEDEN is engineered for the modern adult consumer — authentic Swedish origin, dark-tech clarity, and a visual language built on interlocking structure.
Brand Identity Guidelines & Portfolio
SNUS SWEDEN
Dual Hex · Sweden · Premium Snus
Scroll to explore
Positioning
Pure Swedish snus for adults who value origin and craft.
Where Layout 4’s vortex DNA brought kinetic premium energy, SNUS SWEDEN crystallizes Swedish origin into structure: two interlocking cells, twin “S” glyphs, and a gradient bridge of cyan and amber orange.
Navy anchors trust. Cyan signals precision. Amber orange marks Sweden and conversion. Black stages the brand like a luxury product — never loud, always deliberate.
SNUS SWEDEN speaks to adult consumers who want performance without theatrics: authentic Swedish snus and adult formats designed for discreet, regulated, premium use.
Mission
Deliver precision-formulated adult products with uncompromising design standards, clear compliance, and a brand experience that feels engineered — not improvised.
Vision
Become the definitive Swedish premium identity in adult snus — recognized for interlocking craft, dark-mode elegance, and responsible modern retail.
Promise
Clarity in every touchpoint: from hexagon mark to checkout, from pouch sleeve to staff apparel — one coherent Dual Hex system.
02 — Logo System
Construction, lockups & protection.
The Dual Hex mark is the brand’s structural signature. Preserve proportions, color roles, and clear space at every scale.
Primary & Secondary
Core lockups
Vertical lockup is primary. Horizontal and icon-only variants support constrained spaces while retaining dual-hex recognition.
Orientation
Horizontal · Vertical · Icon
Geometry
Construction grid & clear space
Build on a modular hex grid. Clear space equals the height of one internal “S” stem on all sides.
Hex Module
Two regular hexagons interlock on a shared vertical axis. Center diamond is the brand “bridge.”
Wordmark
SNUS in navy; SWEDEN in amber orange, same block width. Geometric sans, heavy weight, tracked caps.
Balance
Mark width ≈ SNUS / SWEDEN block width. Vertical gap = 0.35× mark height.
Safe Area
1×
1×
1×
1×
Minimum Size
Print ≥ 28mm
Digital ≥ 96px
Icon ≥ 32px
Never shrink below minima. Prefer icon-only when vertical lockup becomes illegible.
Misuse
Incorrect usage
03 — Color System
Sampled from the Dual Hex mark.
Cyan and amber interlock. Navy stabilizes. Black stages. Silver articulates.
Primary Palette
Logo-sourced colors
Extracted from BTB-logo.png and calibrated against Layout 4’s premium-tech template for digital and print.
32%
Nordic Cyan
- HEX
- #00A8B4
- RGB
- 0 · 156 · 180
- CMYK
- 100 · 13 · 0 · 29
Left hex · links · secondary CTA · borders
18%
Swedish Amber
- HEX
- #E48418
- RGB
- 192 · 132 · 60
- CMYK
- 0 · 31 · 69 · 25
Right hex · primary CTA · accent bars · warmth
28%
Depth Navy
- HEX
- #0C3054
- RGB
- 12 · 48 · 84
- CMYK
- 86 · 43 · 0 · 67
SNUS wordmark · headlines · authority surfaces
22%
Stage Black
- HEX
- #0A0A0A
- RGB
- 10 · 10 · 10
- CMYK
- 0 · 0 · 0 · 96
Logo canvas · header · hero · packaging
Secondary & Neutrals
Extended system
Hover
Cyan Dark
- HEX
- #007A8C
- RGB
- 0 · 122 · 140
- CMYK
- 100 · 13 · 0 · 45
Pressed states · dark accents
Hover
Amber Dark
- HEX
- #C46E10
- RGB
- 196 · 110 · 16
- CMYK
- 0 · 44 · 92 · 23
CTA hover · print amber
12%
Metallic Silver
- HEX
- #B8C5CE
- RGB
- 184 · 197 · 206
- CMYK
- 11 · 4 · 0 · 19
Headlines on dark · chrome detail
BG
Fog Background
- HEX
- #F2F4F6
- RGB
- 242 · 244 · 246
- CMYK
- 2 · 1 · 0 · 4
Page canvas · light UI
UI
Smoke
- HEX
- #E8ECF0
- RGB
- 232 · 236 · 240
- CMYK
- 3 · 2 · 0 · 6
Dividers · input fills
Text
Muted Slate
- HEX
- #5A6B7A
- RGB
- 90 · 107 · 122
- CMYK
- 26 · 12 · 0 · 52
Body secondary · captions
UI Semantic Colors
Success
- HEX
- #1A9E6E
Warning
- HEX
- #D4A017
Error
- HEX
- #C4453A
Info
- HEX
- #00A8B4
Hierarchy
Suggested usage mix
| Element | Primary | Secondary | Notes |
|---|---|---|---|
| Header / Footer | Black #0A0A0A | Cyan border | Vertical or horizontal lockup |
| Hero | Navy → Black gradient | Amber CTA | Hex pattern overlay at low opacity |
| Primary button | Amber #E48418 | White type | Shop / Add to cart |
| Secondary button | Cyan outline | Silver type | Explore / Learn more |
| Product tags | Cyan tint | Navy text | Keep quiet — not pill clusters |
| Compliance | Charcoal #1A1A1A | White | 18+ nicotine warnings |
Accessibility
| Pairing | Contrast | Body Text | Large Text / UI |
|---|---|---|---|
| Navy on Fog | ~11.2:1 | AAA Pass | Pass |
| White on Navy | ~11.8:1 | AAA Pass | Pass |
| White on Cyan | ~3.2:1 | Fail | AA Large |
| White on Amber | ~3.6:1 | Fail | AA Large / Buttons |
| Cyan on Black | ~6.1:1 | AA Pass | Pass |
Use cyan and amber for accents and large UI chrome — not long-form body text on tinted fields.
04 — Typography
Geometric sans. Wide tracking. Precision.
Montserrat carries the Dual Hex geometry — consistent stroke, modern authority, tech clarity.
SNUS
SWEDEN
SWEDEN
Swedish Dual Hex
Premium · Discreet · Engineered
Product titles & section leads
Body copy stays calm and legible at 15–16px with 1.65–1.7 line height. Compliance messages use slightly tighter leading and unambiguous language. CTAs are uppercase, tracked, and weight 700.
Caption · 12px · Tracking 0.16em
Shop Premium
Scale
Responsive type system
DisplaySNUS SWEDEN
H1Brand Title
H2Section Title
H3Subsection
BodyProduct descriptions and guidelines body text.
ButtonAdd to Cart
CaptionAdults 18+ Only
Mono#00A8B4 · RGB 0 156 180
Primary
Montserrat — display, UI, wordmark companion.
Secondary
Montserrat Regular/Medium — long-form body and forms.
Display / Specs
Montserrat ExtraBold for heroes; IBM Plex Mono for values.
05 — Brand Elements
Hex structure as a living system.
Patterns, icons, and gradients extend the interlocking mark without competing with it.
Patterns & Texture
Graphic language
Hex Lattice
Primary background graphic for heroes and packaging tissue.
Dense Dual Tone
Cyan + amber stroke honeycomb for dark apparel and tape.
Interlock Gradient
Cyan→Amber bridge from the mark’s center diamond.
Energy Radial
Soft dual glow for product stages and loading screens.
Precision Lines
−30° technical hatching for stationery undersheets.
Mark as Seal
Centered emblem on black — highest brand gravity.
Iconography
Hex-clipped stroke icons
Uniform 2px strokes, geometric terminals, clipped in hex containers.
Layers
Target
List
Pack
Hex
Plus
Power
Secure
06 — Photography
Dark stage. Cool light. Real product gravity.
Photography should feel like a precision product launch — never lifestyle clutter.
Mood Direction
Low-key lighting, cyan rim light, amber practicals, deep navy falloff. Product is the hero — environments stay abstract and architectural.
Product
Centered cans/pouches on black or fog. Soft top light + cyan edge. Minimal props. Hex reflection optional at ≤10% opacity.
Lifestyle
Adult hands, night urban glass, gym-adjacent calm — never party excess. Crop tight. Grade cool with warm amber accents.
Composition
Full-bleed or hard geometric crops. Avoid floating cards in hero. Prefer edge-to-edge stage planes.
Do
- Cool key light with cyan rim
- Deep blacks and controlled highlights
- Product sharpness as focal priority
- Subtle hex overlays on dark plates
- Adult casting, discreet contexts
- Color grade toward navy/cyan/amber triad
Don’t
- Warm creamy “lifestyle stock” looks
- Neon purple glows or heavy blur bokeh
- Cluttered tables and prop overload
- Youth-coded scenarios or party tropes
- Over-saturated orange dominating frames
- Inset rounded photo cards in heroes
07 — B2C Website Concept
Conversion-focused. Brand-first. Fully responsive.
A premium e-commerce system using Dual Hex color, typography, and compliance discipline.
Homepage
Navigation · Hero · Categories · Footer
https://snussweden.com
ShopOriginAboutComplianceContact
Cart (2)
Nicotine Pouches
ExploreCaffeine Boost
Shop NowPremium Blend
View Range
Commerce Flow
Listing · Detail · Cart · Checkout
Product Listing
/shop
Arctic Mint
€6.90
AddAmber Reserve
€7.40
AddNight Dual
€7.90
AddProduct Detail
/product/arctic-mint
Premium · 12mg
Arctic Mint
€6.90
Cool precision pouch with Dual Hex packaging. Discreet delivery, regulated strength, engineered for adult focus.
Add to Cart
Details
Shopping Cart
Arctic Mint
Qty 2Amber Reserve
Qty 1Summary
Subtotal€21.20
Shipping€3.90
Total€25.10
CheckoutCheckout
Pay Securely
Content Pages
About · Contact
/about
About SNUS SWEDEN
Engineered for pure Swedish snus — precision-formulated adult products with Dual Hex aesthetics and full regulatory compliance. We design for discretion, clarity, and modern retail performance.
/contact
Send Message
Stockholm · Dual Hex HQ
Responsive
Desktop · Tablet · Mobile
ShopCart
PURE · SWEDISH
Tablet layout
Pouches
Boost
Blend
CARTPREMIUM ENERGY
Adults 18+
ShopArctic Mint · €6.90
Amber Reserve · €7.40
Night Dual · €7.90
Breakpoints
Mobile < 860px · Tablet < 1100px · Desktop 1280+
Hero remains one composition. Nav collapses. Product grids stack. Amber CTA stays thumb-reachable.
08 — Stationery
Touchpoints that feel engineered.
Black, navy, cyan accents — consistent Dual Hex language across desk and identity systems.
Business Card
Alex Bergman
Brand Director
alex@snussweden.com
+46 8 000 00 00
Stockholm
+46 8 000 00 00
Stockholm
Letterhead
Envelope
Recipient Name
Street Address
City, Country
Street Address
City, Country
Pen
Pencil
Notebook
FIELD NOTES
Folder
PROJECT FILES
Document Cover
Brand Identity
Guidelines
CONFIDENTIAL
Presentation Folder
CLIENT DECK
ID Card
Alex Bergman
Brand Director
ID · SS-20418
Employee Badge
Staff Access
Operations · Level 2
BADGE · 8821
Lanyard
Stamp
SNUS SWEDEN
APPROVED
18+
APPROVED
18+
Mouse Pad
Desk Accessories
09 — Corporate Apparel
Uniforms with Dual Hex gravity.
Navy and black garments; cyan/amber mark placement — chest, back, and cap front.
Polo Shirt
Navy body · left-chest icon
T-Shirt — Front
Centered vertical lockup
T-Shirt — Back
Large mark · tonal print
Hoodie
Charcoal · front seal
Jacket
Black shell · chest icon
Cap
Navy · front hex mark
Apron
Retail & event staff
Safety Vest
Warehouse · high-vis + mark
Staff Uniform
Standard retail polo system
10 — Packaging System
From pouch sleeve to shipping cube.
Black prestige for product; kraft utility for logistics; cyan/amber seals everywhere.
Product Box
Shipping Box
Mailing Box
Shopping Bag
Gift Box
Tissue Paper
SNUS SWEDEN
Sticker
Label
BATCH · SS-18+Tape
Product Sleeve
SNUS SWEDEN
11 — Marketing Materials
Campaign surfaces with Dual Hex presence.
Print, OOH, and social templates that keep the mark heroic and copy sparse.
Flyer
DUAL FORCE
PREMIUM ENERGY · 18+
Shop NowBrochure (Tri-fold)
01 Identity
Dual Hex system
02 Product
Precision formulas
03 Promise
Adults only · compliant
Roll-up Banner
PREMIUM
ENERGY
SNUSSWEDEN.COM
Billboard
TWO FORCES.
ONE STANDARD.
SNUS SWEDEN · ADULTS 18+
Poster
Interlock
Precision
BRAND LAUNCH
Instagram Post
DUAL HEX
SHOP PREMIUMSocial Template
Facebook Cover
SNUS SWEDEN
DUAL HEX · PREMIUM ENERGY
LinkedIn Banner
Corporate Identity
ENGINEERED FOR ADULT RETAIL
Email Signature
Alex Bergman
Brand Director · SNUS SWEDEN
alex@snussweden.com · +46 8 000 00 00
Presentation Slides
Advertisement
INTERLOCK
PREMIUM · DISCREET · 18+
12 — Digital Assets
UI kit for product & platform.
Buttons, forms, feedback, and dashboard chrome aligned to Dual Hex tokens.
Components
Buttons · Badges · Forms · Cards
Buttons
Primary Amber
Secondary Cyan
Outline
Ghost
Small
Badges
New
Sale
18+
In Stock
Form Fields
Product Card
Interaction container for shop grids — border only when needed.
AddNotifications
i
Order confirmed
Tracking email on the way.
!
Age verification
Confirm you are 18+.
×
Payment failed
Please retry your card.
Icons
Cart
User
Brand
Dashboard KPIs
12.4k
Orders
€86k
Revenue
4.8%
Conversion
Loading Screen
Empty State
○
Cart is empty
Discover Dual Hex Swedish snus.
Browse ShopError Page
404
Page not found
This path is outside the system.
Back Home13 — Brand Voice
Clear. Adult. Engineered.
Language mirrors the mark: structured, confident, never playful or reckless.
Mission
Equip adult consumers with authentic Swedish snus products and a brand experience that feels as engineered as the formula.
Vision
Lead premium Swedish snus with a Dual Hex identity recognized for clarity, compliance, and modern retail craft.
Values
Precision · Responsibility · Discretion · Craft · Consistency across every physical and digital surface.
PrecisePremiumTechnicalCalmConfidentAdultDiscreet
Tone of Voice
Speak in short, decisive lines. Prefer verbs of engineering over hype. Acknowledge regulation plainly. Never glamorize excess.
Writing Style
Uppercase for CTAs and captions. Sentence case for body. Avoid slang. Use “adults 18+” language consistently in commerce and OOH.
Say this
“Precision Swedish snus for adults who value origin and discreet performance.”
Not this
“Crazy strong buzz for the party crew!!!”
Messaging Guidelines
Lead with origin + craft. Place compliance adjacent to product claims. Keep SNUS and SWEDEN paired in consumer lockups. Tagline options: “Dual Hex · Pure Swedish” / “Snus from Sweden.”
14 — Brand Applications
One system across every surface.
A quick mosaic of how Dual Hex holds under scale, substrate, and contrast shifts.
15 — Gallery
Website layouts & branding stations.
High-fidelity visuals built on Dual Hex color, type, and product staging — click any image to expand.
Digital
Website Layouts
Four B2C surfaces: hero, categories, shop grid, and compliance footer — dark identity intact.
Hero & HeaderFull-bleed dark hero · Dual Hex nav · amber discover CTA
Category PanelsCyan · navy · amber force panels with hex watermarks
Shop GridFilter rail · tin grid · cyan strength tags · amber cart
Footer & Compliance18+ strip · cyan footer rule · Dual Hex lockup
Physical
Branding Stations
Four product environments showing how Dual Hex lives with real packaging and retail presence.
Product StageTin + sleeve · cyan rim light · studio black
Retail POSBacklit header · LED risers · boutique counter
Lifestyle DeskNotebook · tin · amber pen · dark app UI
Unbox / GiftBlack gift set · amber ribbon · brand card
16 — Brand Guidelines
Non-negotiables for partners & teams.
Use this checklist before releasing any branded asset.
- Use approved Dual Hex artwork from BTB-logo master files only.
- Full-color master on light. On dark use the On Dark asset; on cyan/copper/navy fields use White Knockout.
- Never place the navy wordmark on black or navy without a light/silver wordmark treatment.
- Never stage the logo inside an arbitrary black rectangle on colored fields.
- Respect clear space equal to one “S” stem height on all sides.
- Primary CTA = Amber; secondary = Cyan; never reverse that hierarchy in commerce.
- Montserrat for all consumer-facing type unless a regional script requires substitution.
- Black or navy stages for premium moments; fog for utility layouts.
- Include 18+ / nicotine compliance on product-adjacent communications.
- Do not recolor hex halves independently — cyan left, copper right.
- Prefer full-bleed photography; avoid carded heroes and sticker overlays.
- Iconography stays stroke-based inside hex clips.
- When in doubt, return to the logo on black — highest brand truth.
Identity Complete
A full Dual Hex ecosystem — logo, color, type, digital, print, apparel, packaging, and voice — ready for client delivery.